Diamond Rings And Jewellery Market Grow In India

India has not been a potential diamond market though most of the diamonds pass through this country to be cut and polished. However, recent trends have seen a surge in demand for diamond jewellery and the new diamond brands with innovative and young designs are raking it in.

India has for long been a gold market but with the population becoming younger, there seems to be a change in old habits and attitudes, Today’s couples are looking at platinum when it comes to engagement rings and of course, diamonds. Economists feel that in a couple of years, India could well be buying up 10% of the world’s diamonds. Today, the diamond demand in India is pegged at over £12 million and it looks like one can safely predict a lot of growth.

This could be due to more than just the age demographics – it could also be due to the fact that the economy is booming and there is a lot more disposable income when it comes to the younger generation. Urbanisation and the consumer bug have bitten a lot of people, it seems, all over the country and it seems to be reflected in the diamond jewellery sales. Even the rising process of gold and platinum do not seem to be a deterrent in the surge in sales.

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